KOMUNIKASI PARIWISATA TAMAN WISATA ALAM PULAU BAKUT KABUPATEN BARITO KUALA

Penulis

  • Rika Apriany Sukmana Pasca sarjana ilmu komunikasi Uniska MAB Banjarmasin
  • Sanusi Universitas Islam Kalimantan (Uniska) Muhammad Arsyad Al Banjari Banjarmasin, Indonesia
  • Didi Susanto Universitas Islam Kalimantan (Uniska) Muhammad Arsyad Al Banjari Banjarmasin, Indonesia

DOI:

https://doi.org/10.55129/jp.v11i2.1929

Kata Kunci:

Tourism Communication, brand image of Bakut Island

Abstrak

Penelitian ini dilakukan melihat Taman Wisata Alam Pulau Bakut Di Kabupaten Barito Kuala. dengan luas 15,58 ha berada di Sungai Barito tepatnya di bawah Jembatan Barito yang menghubungkan Kalimantan Selatan dengan Kalimantan Tengah. yang memiliki potensi dengan flora dan faunanya, menawarkan keindahan kawasan hutan Mangrove dengan lantai tanah yang digenangi air dan dipengaruhi oleh pasang surut air sungai. Eksotisme Bekantan juga dapat menjadi tawaran unggulan yang ada di Pulau Bakut, karena seperti yang diketahui bekantan merupakan salah satu primata langka yang dilindungi dan merupakan maskot Kalimantan Selatan. Tujuan Penelitian ini menganalisis komunikasi pariwisata Taman Wisata Alam Pulau Bakut di Kabupaten Barito Kuala. Adapun metodologi penelitian yang dipergunakan dengan Kualitatif melalui observasi, wawancara, dan dokumentasi di dalam mendeskripikan Taman wisata alam pulau bakut sebagai destinasi wisata. Hasil penelitian ini menyatakan bahwa komunikasi pariwisata pada destinasi wisata menjadi hal krusial bagi Dinas Pariwisata Kabupaten Barito Kuala melakukan promosi wisata dengan strategi promosi juga brand image Pulau Bakut.

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File Tambahan

Diterbitkan

23-09-2022

Cara Mengutip

Rika Apriany Sukmana, Sanusi, & Susanto, D. . (2022). KOMUNIKASI PARIWISATA TAMAN WISATA ALAM PULAU BAKUT KABUPATEN BARITO KUALA. Jurnal Ilmiah Jendela Pendidikan, 11(2), 271–291. https://doi.org/10.55129/jp.v11i2.1929