Konsekuensi Place Attachment Konsumen Restoran Bertema Sunda

Authors

  • Risma Aprilia Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta
  • Febby Laddyana Citra Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta
  • Sri Vandayuli Riorini Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta

DOI:

https://doi.org/10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research was conducted with the aim of analyzing the effect of Place Attachment on Brand Loyalty of Sundanese themed restaurant customers. This study is an explanatory research with a total sample of 270 respondents who were taken using a non-probability sampling method with the technique used was purposive sampling. The data were analyzed using the AMOS Structural Equation Model. The results of this study prove that Layout has an influence on Brand Passion, Brand Love and Brand Loyalty. Research also proves that Brand Identification has a significant effect on Brand Love

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Published

2023-01-10

Issue

Vol. 12 No. 1 (2023)

Section

Artikel

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